How Obstacle Races Achieve Success Through Social Media

Before 2010, the idea of running through mud, fire, ice-cold water and 10,000 volts electricity was just an image that came up when people talked about the training of specialized military units such as the Navy Seals. In 2012, these intense physical events, including Tough Mudder, Warrior Dash and Spartan Race, have become a 150 […]

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