mobile PPC

christmas online shopping

Boosting Customer Loyalty Right in Time for the Holiday Season

Search Engine Marketing, Social Media Marketing /

In the world of e-commerce, building and nurturing enduring relationships with your customers is akin to crafting a masterpiece. Imagine you run an online fashion store named “TrendyThreads.” Here are some tangible, real-world examples to guide you toward cultivating solid and lasting connections with your online shoppers: Personalized Shopping Experience: Just like how TrendyThreads suggests […]

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Targeted Marketing

How to Use Data to Create Targeted Marketing Campaigns

Paid Search Marketing, Social Media Marketing /

In today’s digital age, data has become a crucial asset for businesses looking to stay competitive and effectively connect with their target audience. Marketing campaigns tailored to specific customer segments have a higher chance of success, and data plays a pivotal role in achieving this level of personalization. In this blog, we’ll explore how to

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How to Advertise Without Cookies: Protecting User Privacy While Providing a Personalized Experience

Search Engine Marketing, Social Media Marketing /

The use of cookies for online advertising is on the decline. Many browsers have started to block or limit the use of cookies, making it more difficult for advertisers to track users’ online activities. Enter post-cookie advertising. Instead of relying on cookies to track users, post-cookie advertising uses other methods to target ads. This can

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ecommerce

E-Commerce Predictions in 2022 & Beyond

Social Media Marketing /

If you’re hoping to increase online sales, drive more traffic, and convert that traffic into customers, it’s vital to understand the latest marketing trends. Before pandemic lockdowns, shopping behavior was equally split between in-store and online. However, consumers have adapted to a new way of shopping post-pandemic, with 70% purchasing more than usual and over

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ATT

End of the Year Review: Apple’s ATT Update

Social Media Marketing /

It’s been about eight months since Apple released its controversial “App Tracking Transparency (ATT)” update. With 2022 on the horizon, let’s take a look at how the privacy requirement has affected some of tech’s biggest players. To review, ATT is Apple’s privacy protection framework for Apple device owners. With ATT, when an Apple device owner

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