// Can also be used with $(document).ready()
What we’re particularly good at is doing more with less. Like most of our clients, we didn’t get here on style points. We got here by doing whatever it takes to grow business month after month, year after year. And that comes from a powerful blend of business school disciplines and real world grit.
Our agency actually evolved out of the broadcast media world where our principals spent time as station owners and managers. We exploit high-level strategy, deep insider knowledge and powerful negotiating techniques that yield significantly better media metrics and sales results for our clients’ budgets in all media.
It takes more work, and the process isn’t necessarily pretty, but all our clients’ results are enhanced by the added value we generate through early buying, station promotion, media integration, bonus media, exclusive programming and relationship marketing.
You don’t have to be a retailer to appreciate the strategic and creative rigor we put into driving measurable sales results. But it’s easy to see why they do.
At Mittcom, the process begins with a comprehensive analysis of the branding, economic, category, market and media trends affecting a client’s performance. Based on experience and research, we set specific and realistic performance goals as we present a plan. So our clients actually have some idea what they’re buying, besides “creative” and “media”. And each month we measure our results and adjust media and creative accordingly.
Best practices and creativity make strange marketing partners. Best practices want to do what’s worked before and expect the same results, while great creative is driven by the desire to do something new to achieve more dramatic and longer-term results. We’re all in for both.
Based on business philosophy, brand or budget, different clients have different creative requirements and tolerances. As long as they’re our clients, it’s our job to achieve their goals within their brand and budget parameters. When all is said and done, each month we look at the quantitative results to see how well we did and how we can do better.
BRANDING WITH A BOTTOM LINE
Meaningful brand development and differentiation is often trampled in the hurly burly price/item/location/800 number/website world of retail because, well, in most agencies branding and retail are oil and water. Most branding experts don’t love retail and vice versa. We love mixing it up. With accomplished high-level strategic and branding leaders meshing gears with hard-core bean-counting retail masters, we develop branding that’s built for and measured at the bottom line.
Our strong digital and social story comes from that fact that our digital and social expertise is spread throughout the agency. More than a department, it’s the water we all swim in. So it naturally infuses itself into every strategy and campaign. It’s one of the benefits of being the size we are.
With no departmental turf wars or pecking orders, our programs are integrated from the start around brand and customer experience, and every media execution works harder because it is produced as a working part in an overall plan.
Car dealers are in a class of their own. A class that knows how to make money. Mittcom has developed strong and successful relationships with car dealers over the years. Not surprising since we, like few agencies, are comfortable with their scrappy nature and bottom line disposition. Starting in the Metro Boston Area, we now handle dealers throughout New England and into the Mid Atlantic states. We’re proud that we’ve been able to help so many of our dealers establish dominant positions in their markets.