As Chief Operating Officer at Mittcom, Scott oversees the day-to-day operation, account management, and all business development initiatives. As a marketer, he brings unique and powerful perspectives along with a record of working across disciplines to engage consumers in conventional and unconventional ways.
Before joining Mittcom, Scott was Vice President of Marketing for World Wrestling Entertainment, helping the global organization crush the competition and redefine an industry. At WWE, Scott controlled the brand marketing, advertising, promotion, social media marketing and customer relationship management for the global sports entertainment company. Prior to WWE, Scott served as Vice President of Global Marketing for National Amusements, Inc., a privately held entertainment and cinema exhibition company, operating over 1000 screens worldwide. Scott had also led the domestic and international marketing initiatives for the Hard Rock Café and all marketing for the Comedy Connection Comedy.
Not many marketers understand the value of entertainment or leverage entertainment value the way Scott can.