So you think you’re an innovator?
Northeastern’s D’Amore McKim Business School created a new part time masters program in innovation. How do you attract smart ambitious people, already employed in innovative companies, who want to go further? You challenge them, which is what we did with our “Whiteboard Challenge”. Introducing the program in radio, digital and print, we asked people to share their innovative ideas on an online whiteboard and actual whiteboards at appropriate locations, to be judged by our professors. The best ideas got dinners with innovators. Northeastern got its new masters programmed filled the first year.