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Legal Sea Foods

If it isn't fresh, it isn't legal.

lega

Lowering the legal age

The goal was to make Legal Sea Foods more appealing to a new generation without upsetting their traditional base. To reach the right people at the “right” price, we launched the “Raw Talk from the Raw Bar” video online only. We seeded it in local online communities, websites with heavy traffic from major metropolitan area where Legal Sea Foods is located including Boston, Washington DC and New York with the intention to drive viral sharing.

It worked, with the video ending up national sites including CNet and winning a MITX Award-Best Use of Video award.

Featured Work - TV