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PRODUCTION: VISUALIZING THE FUTURE
Jonathan Amerikaner, Director of Video Production

Consumer traffic is more internet-driven than ever before, and “active” messaging has become a vital part of any integrated marketing strategy. Incorporating video into channels like YouTube and Facebook now offers real opportunities for creative storytelling and impact without the big budget. But video, in and of itself, doesn’t guarantee audience. Today’s videos need to be engaging, relevant and ride the latest trends. Here are a few we’re keeping our eye on.

A dose of reality
Virtual Reality is hot. While VR videos are still a bit of a gimmick, they’re predicted to become a must-have in 2017. Imagine being able to capture the full attention of your market with a VR headset that surrounds and immerses them in your message. It’s becoming a reality. VR headsets are more accessible and cutting edge marketers are ready to jump on board.

Kick your emails up a notch
Video increases the effectiveness of your emails. More emotional impact. Less reading. For today’s attention-challenged audiences, that’s a real plus. Likewise, email is an opportunity to get any video right in front of the most relevant viewers — your mailing list. Again, without a media budget.

The “Blend” trend
Do you want to show your product in a real way? With interviews and filmed scenes? Or use an animated video constructed entirely from virtual elements? Today, a fusion of the two combines the best of both worlds “Fusion videos”, a fast-growing trend, engage viewers with an exciting and unexpected blend of the real world and the virtual world.

Brain massage?
Think of it as spa treatment for an overworked brain. ASMR (Autonomous Sensory Meridian Response) is a relaxing, often sedative sensation triggered by peaceful sights and sounds. ASMR “artists” like soft-spoken painter, Bob Ross, Heather Feather and “Gentle Whispering” on YouTube are differentiating and appealing in the hustle and bustle of the internet.