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10 Reasons to Take Mobile Seriously

The media landscape is always changing, but nowhere do we see it more dramatically than right now in the digital shift to mobile. If you think mobile is another alternative to consider, Mittcom would to open your eyes. Mobile is taking over. So you need to get it right.
But don’t take our word for it.
mobile-design

1. In 2016, mobile surpassed desktop for the first time.
This means being mobile-first is no longer a trend – it’s the default. Whether you’re planning media, developing content, or connecting offline-to-online, your prospects & customers are engaging – and buying – mobile-first. Boy Genius Report

2. Americans spend 5 hours a day on mobile apps.
That’s over 5 hours of Instagram scrolling, Pokemon playing, Drizzy streaming, and Amazon shopping every 24 hours. With so many opportunities for brands to engage the audience, it’s crucial to understand how – and how frequently – that audience should be engaged by your brand. TechCrunch

3. Average mobile conversion rates are up 64% compared to the average desktop conversion.
As mobile devices continue to replace their tethered forebears, this percentage will only grow. Mobile devices will soon become the primary device your audience uses when connecting to the Internet. As that happens, mobile will replace desktop as the primary source of e-commerce. CMS Report

4. Mobile offers are redeemed 10X more frequently than print offers.
Coupon clipping isn’t dead, but it’s been largely displaced by timely promotional offers, that can be claimed and redeemed at the point of sale. As mobile devices proliferate the market, offers and promotions delivered at the right time will prompt more redemptions – and provide analytics to inform your next campaign. eMarketer

5. 48% of Millennials view all their video on a mobile device.
This makes it critical to create content that is platform-specific. Each platform has its own design conceits (e.g., portrait vs. landscape, subtitles vs. voice-over), and users behave differently depending on what platform they are on (e.g., passive scrolling, active searching, etc.). Impact

6. Google says 61% of users having trouble on a mobile site are unlikely to return and 40% visit a competitor’s site.
Translation: you cannot afford to be non-responsive. McKinsey

7. 79% of people surveyed use their phone to read their email.
Understanding this means tailoring subject lines, three-line message introductions, and other message elements to the parameters of the platform & device your audience is on. Email Monday

8. By 2019, mobile advertising will account for 72% of all US digital ad spending.
This mandates a paradigm shift in copywriting, design, campaign flighting, and nearly every other element of a brand’s holistic marketing plan. Marketing Land

9. 85% of people who search for a type of local business on a mobile device, call or go to that business within 24 hours.
Call it Yelpification. Call it the Amazon Prime Directive. Call it an unadulterated mandate that everything be on-demand. The fact is that search habits match purchase habits. A brand’s challenge is to understand when they can – and should – appear in a user’s daily life. Nectafy

10.78% of marketers believe mobile marketing is now core to their business.
If you’re part of the latter, you’re in a rapidly-shrinking minority. Salesforce

Mobile’s onslaught comes with perils, too. Swaths of data can be misunderstood – or worse – misrepresented. Even the term “mobile” can be a misnomer (i.e., it refers to both a behavior, and a device type). Sifting through the din can seem insurmountable. That’s why your team must be tightly-focused on what moves the business forward. Effectively managing the migration to mobile means understanding that everything must work together, toward that common goal.