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Less Chichi
More Scrappy

At Mittcom, we appreciate the sweet science of retail and thrive on the competitive challenges and rewards of selling.
We respect our clients for their success thus far and earn our keep by making them more successful.
We are not the biggest but we’re the dog you want in a fight.

[ Case Studies ]




[ Featured Work ]

  • MCCA

  • Northeastern University

  • Right Turn

  • Legal Sea Foods

  • Ski Bradford

  • LAER Realty

  • Barrett’s Haunted Mansion

  • Seaside Village

  • Newbury Comics

  • Atlantic Retail Properties

  • Boston Bakes

  • Pape Motors

[ Services ]

What we’re particularly good at is doing more with less. Like most of our clients, we didn’t get here on style points. We got here by doing whatever it takes to grow business month after month, year after year. And that comes from a powerful blend of business school disciplines and real world grit.

[ Who We Are ]

The team at Mittcom comes together from different backgrounds and for different reasons. What we seem to have in common is we hate losing. And we’re driven to come up with ways to help our partners win. Meet the Team.

[ Who We Are ]

The team at Mittcom comes together from different backgrounds and for different reasons. What we seem to have in common is we hate losing.
And we’re driven to come up with ways to help our partners win.

  • Bruce Mittman


  • Glenn Lucas

    Executive Vice President

  • Scott Bernstein

    Chief Operating Officer

  • Renée Herendeen

    Vice President, Director of Marketing

  • Aaron Watters

    Vice President - Digital

  • Deborah Delany

    Director of Design

  • Jeff Billig

    Creative Director

  • Alicia Pensarosa

    Vice President, Account Services

  • Jon Amerikaner

    Director of Video Production

  • Elyse Effenson

    Senior Media Supervisor

  • Sandra Wood

    Business Manager/Controller

  • Alex Warden

    Senior Designer

  • Alex Sawyer

    Digital Account Manager

  • Erica McLaughlin

    Traffic Coordinator

  • Carol Patch

    Senior Copywriter

  • Cheryl Cooper

    Digital Account Manager



Contact Information

300 1st Avenue, Suite 204, Needham, MA
+ (781) 247-0730

Get in Touch

[ Services ]

What we’re particularly good at is doing more with less. Like most of our clients, we didn’t get here on style points. We got here by doing whatever it takes to grow business month after month, year after year. And that comes from a powerful blend of business school disciplines and real world grit.



Our agency actually evolved out of the broadcast media world where our principals spent time as station owners and managers. We exploit high-level strategy, deep insider knowledge and powerful negotiating techniques that yield significantly better media metrics and sales results for our clients’ budgets in all media.

It takes more work, and the process isn’t necessarily pretty, but all our clients’ results are enhanced by the added value we generate through early buying, station promotion, media integration, bonus media, exclusive programming and relationship marketing.



You don’t have to be a retailer to appreciate the strategic and creative rigor we put into driving measurable sales results. But it’s easy to see why they do.

At Mittcom, the process begins with a comprehensive analysis of the branding, economic, category, market and media trends affecting a client’s performance. Based on experience and research, we set specific and realistic performance goals as we present a plan. So our clients actually have some idea what they’re buying, besides “creative” and “media”. And each month we measure our results and adjust media and creative accordingly.



Best practices and creativity make strange marketing partners. Best practices want to do what’s worked before and expect the same results, while great creative is driven by the desire to do something new to achieve more dramatic and longer-term results. We’re all in for both.

Based on business philosophy, brand or budget, different clients have different creative requirements and tolerances. As long as they’re our clients, it’s our job to achieve their goals within their brand and budget parameters. When all is said and done, each month we look at the quantitative results to see how well we did and how we can do better.



Meaningful brand development and differentiation is often trampled in the hurly burly price/item/location/800 number/website world of retail because, well, in most agencies branding and retail are oil and water. Most branding experts don’t love retail and vice versa. We love mixing it up. With accomplished high-level strategic and branding leaders meshing gears with hard-core bean-counting retail masters, we develop branding that’s built for and measured at the bottom line.



Our strong digital and social story comes from that fact that our digital and social expertise is spread throughout the agency. More than a department, it’s the water we all swim in. So it naturally infuses itself into every strategy and campaign. It’s one of the benefits of being the size we are.

With no departmental turf wars or pecking orders, our programs are integrated from the start around brand and customer experience, and every media execution works harder because it is produced as a working part in an overall plan.



Car dealers are in a class of their own. A class that knows how to make money. Mittcom has developed strong and successful relationships with car dealers over the years. Not surprising since we, like few agencies, are comfortable with their scrappy nature and bottom line disposition. Starting in the Metro Boston Area, we now handle dealers throughout New England and into the Mid Atlantic states. We’re proud that we’ve been able to help so many of our dealers establish dominant positions in their markets.

Bruce J. Mittman


Bruce, our President/CEO, is a thirty-year veteran of the Marketing/Advertising and Broadcasting wars. Passionate, tireless, and some might say competitive, Bruce has had extraordinary success with start-ups and turnarounds in both marketing and broadcasting environments. He sharpened his advertising teeth working with Boston’s top creative talent at Marvin and Leonard, followed by a long run at Arnold, Boston’s dominant retail agency at the time.  As technology entered the picture, he headed up a 50-person database marketing group. Bruce then went on to build a successful New England Sports network, as well as five different radio stations. Under his leadership, WAAF-FM was named “Rock Station of the Year” in Billboard Magazine, Radio & Records Magazine and FMQB. Bruce holds an MBA in finance from Northeastern University.

Bruce is also currently a partner of Community Broadcasters, a Broadcast Company, which owns 18 radio stations in the Watertown and St. Lawrence Valley, Olean and Elmira/Corning, NY markets.

Bruce is a 12 handicap, but be forewarned, he plays even better when there’s money involved.

Scott Bernstein

Chief Operating Officer

As Chief Operating Officer at Mittcom, Scott oversees the day-to-day operation, account management, and all business development initiatives. As a marketer, he brings unique and powerful perspectives along with a record of working across disciplines to engage consumers in conventional and unconventional ways.

Before joining Mittcom, Scott was Vice President of Marketing for World Wrestling Entertainment, helping the global organization crush the competition and redefine an industry.  At WWE, Scott controlled the brand marketing, advertising, promotion, social media marketing and customer relationship management for the global sports entertainment company. Prior to WWE, Scott served as Vice President of Global Marketing for National Amusements, Inc., a privately held entertainment and cinema exhibition company, operating over 1000 screens worldwide. Scott had also led the domestic and international marketing initiatives for the Hard Rock Café and all marketing for the Comedy Connection Comedy.

Not many marketers understand the value of entertainment or leverage entertainment value the way Scott can.

Jeff Billig

Creative Director

Jeff is a nationally-recognized writer and Creative Director. Before joining Mittcom, he held senior copy and Creative Director positions at Foot Cone & Belding, Chiat/Day, and Wayfinder Marketing in San Francisco as well as Arnold, Hill Holliday and PARTNERS+Simons in Boston. He has extensive experience in B2B, technology, healthcare and financial services as well as consumer goods and services.

Jeff has won over 100 local, national and international awards for his work in some of industry’s most competitive marketplaces, including market-redefining campaigns for Reebok vs Nike, Dell vs Compaq, Lotus vs Microsoft, Schwab vs Merrill Lynch, and locally, Hood vs Garelick.  He’s the creative guy you want to go into battle with.

Elyse Effenson

Senior Media Supervisor

Elyse is an integrated media maven, researching, planning, buying and weaving digital, print, broadcast, OOH and events into money for her clients.  Before coming to Mittcom, Elyse worked as Media Director at Buyer Advertising in the busy world of recruitment advertising.   She has also leverages her powers for good, helping many causes ratchet up awareness and funding without media spending. Elyse attended the University of Maryland, College Park studying Radio/TV and Film and holds a B.A. in Mass Communications from the University of Massachusetts; Amherst.

A tough negotiator, she’s also a hard rocker, sharing her office with The Stones and Guns and Roses.

Deborah Delany

Director of Design

A devout exerciser and healthy eater, Deborah brings passion and experience in the digital and print design field to Mittcom every morning.  Creating impactful visual solutions for clients in a range of industries, she wields expertise in all facets of design including web, print, illustration and interactive. Previously she has held senior design positions at WGBH, BladeLogic and Forrester Research. Deborah holds a Bachelor of Art degree in Graphic Design from Roger Williams University.

Glenn Lucas

Executive Vice President

Glenn is an accomplished media director and sales and marketing manager with demonstrated expertise in creating and implementing strategies that increase revenue. He has proven ability to manage change in both start-ups and established organizations. Glenn has successfully developed multi-million dollar integrated media strategies at Mittcom with TV, Cable, Radio, Digital and Print for Boch Enterprises, Subaru of New England, Legal Sea Foods, Patch Products, and The Paper Store.

Glenn has also has managed and developed multi-market radio sales and sports radio networks locally and nationally for Entercom WEEI-FM, WAAF-FM, WRKO-AM, CBS Radio WBZ-AM, Buckley Broadcasting WDRC-FM and WFNX-FM Radio Network. Glenn works with each budget to optimize returns to create successful media campaigns.

Aaron Watters

Vice President - Digital

A nationally ranked collegiate wrestler in his day, Aaron sees marketing problems as challenges that call for a full arsenal of digital “moves”, applied skillfully and aggressively. As department head, he leads the Mittcom digital team to deliver victories every day for our clients.

Aaron is a 15-year marketing veteran who established himself managing marketing operations in the hospitality industry. But after entering the Boston Radio and TV market, he found himself providing integrated marketing services for brands including Dr. Pepper, Snapple, Nantucket Nectars, Ashley Furniture, Gentle Dental, Dove, Schick Razors, Mike and Ike candies, and Empire Carpets. Aaron went on to open Outlaw Media, specializing in creating and implementing digital concepts for small to medium sized businesses. Until Mittcom acquired him.

An expert at all things digital/online, Aaron oversees strategy and operations for all our clients, integrating Social, SEM, SEO, Mobile, Website Development, Email Marketing and whatever’s next into programs that deliver results every month. Monitoring results every day, Aaron likes to say, “I wear the client’s jersey every day I come into work.”

Alicia Pensarosa

Vice President, Account Services

An integral part of the Mittcom marketing team for over 7 years, Alicia develops integrated marketing strategies, maintains brand consistency, and manages projects, but mostly delivers results.  With a highly developed eye and ear for her client’s customers, she also collaborates closely with creative to produce work that’s on target and on budget.

Alicia joined Mittcom from Buyer Advertising with experience in media buying, account service and recruitment advertising. Alicia holds a B.S. in Marketing from Salve Regina University.

When not driving marketing programs, you might see her on the road, riding a Harley.

Sandra Wood

Business Manager/Controller

Sandra is Mittcom’s Business Manager/Controller and holds down all aspects of accounting and business operations, including financial reporting and analysis, human resources and office management. Other than that she doesn’t do much.  A graduate of Northeastern, Sandra has a Bachelor of Science degree in Accounting and over 10 years of experience in business finance and accounting.  Before joining us she held similar positions in the Trade Show Exhibit, Insurance and Wholesale industries.

Sandra’s tatt rare and valuable agency asset: a money person who can keep it loose while running a nice tight ship.

Jonathan Amerikaner

Director of Video Production

As our Director of Video Production, Jonathan manages all elements of TV and Online video production. Something he’s been doing professionally for 15 years.

Beginning as a CBS-TV News videographer and editor shortly after graduating high school, Jonathan went on to get his BA in film from Cal/Berkeley.

Prior to joining Mittcom, he wrote, shot, directed and edited corporate videos for MOTU Inc. as well as shooting and editing independently for ELEMENT Productions, The Patriots (but not spygate), The Celtics, Harvard, Northeastern, and the University of California.

His unique blend of creative talent, production versatility, and business smarts allows us to offer our clients high quality videos, in house, to meet the reality of their budgets.

Alex Warden

Senior Designer

A precocious design portfolio secured Alex’s admission into the selective Roger William’s Design Program. After earning a dual Bachelor’s Degree in Graphic Design Communication and Spanish, she naturally went to spent a semester studying graphic design in….Tokyo and Kyoto.  Alex joined the Mittcom team following her graduation, bringing a powerful package of design/creative skills, a raging curiosity about new digital tools, and a passion to bring added value to every project.

An accomplished polo player, dressage queen, and eventer, when she isn’t wrangling designs or learning new technology, she’s wrangling her horses, dogs, goat, hedgehog or who knows what else.

Alex Sawyer

Digital Account Manager

A traveler as well as marketer, Alex studied and practiced digital marketing in Hong Kong, Australia, and Costa Rica before taking on the challenges of Mittcom’s clients. Working in the technical, strategic and creative worlds, Alex operates on the front lines of our social and digital projects, where he develops strategies, creates the program and reports the results for some very demanding, and very satisfied, clients.

Alex attended the University of Delaware, where he displayed his scrappy bona fides playing rugby as a Fighting Blue Hen.

Carol Patch

Senior Copywriter

A magna cum laude graduate of Brown University in poetry, Carol found her professional niche in advertising and mastered the crafting of warm creative for cold hard retail result. Her resume includes an impressive list of consumer, business-to-business and public service work in print, digital and broadcast communications. Her strategic, results-oriented writing and collaborative nature has earned the respect of clients and advertising peers alike, garnering awards in both the print and broadcast arenas.


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Erica McLaughlin

Traffic Coordinator

New to the team, Erica brings order and efficiency to the office with her hard work, high energy and millennial sense of authority.  A Salve Regina Graduate with a background in English Communications, she has previously worked at an agency in Rhode Island, conducting social media, writing press releases, proofreading and mastering the agency processes and personalities.  Always moving, always planning, and congenitally cheerful, she provides the oil that keeps the machine running smoothly.

Cheryl Cooper

Digital Account Manager

An adventurer and automotive enthusiast, Cheryl brings a valuable combination of online marketing and automotive experience to Mittcom. With over 5 years experience in the online marketing field she an impressive track record of reaching online audiences and driving engagement. Her backgrounds in education, automotive and sports marketing have prepared her well to serve a range of Mittcom clients.
Cheryl studied Communications as an undergraduate at Salem State University and is currently completing her Master of Arts in Communications at Southern New Hampshire University.

Renée Herendeen

Vice President, Director of Marketing

Renée arrived at Mittcom after ten years of building strategic integrated marketing campaigns for agencies in New York, Chicago and Boston.   She thoroughly enjoys getting her hands dirty in the nitty gritty of strategically integrating print, broadcast, digital, social, experiential and event marketing for clients who expect real bottom line results.

Most recently, at Arnold, she was the Marketing Director responsible for the rebranding and US launch of Santander Bank.  Her background includes leading high profile campaigns for Pepsi International, Gatorade, University of Phoenix, Procter & Gamble, Smirnoff, Captain Morgan and Jack Daniel’s.

Renée has also been a dance instructor for 15 years and currently teaches Zumba.